Analysis of three advertisements (research)

There are many differnet types of advertisments, as part of our a2 grade for media we have to make a promotional package for our music video including a piece of adverstisment now im going to help decision making for my advertisment by ananylising three from my genre which is pop.

Three advertisments.

My first piece of adverstiment is from pixie lott, this is a promotional piece which you can clearly link to her album as the main picture in the middle is the same picture from her front cover of ' Turn it up'. This is a strong technique to use as it gives the audeince a visual link in there head giving the artist there own name and image. This adverstisment is very simple but sometimes the most simple ones are effective. It is promoting her album being on sale in itunes, which people can buy. This advertisment contants her name in the same style of font as her album as well. lastly she has used a design to represent her in the background behind the picture, this makes the picture stand out and your eyes to draw to the picture.

my next advertisment is a piece that is  promoting katy perrys tour dates, it represents katy perrys typical style of being differnet with bright colours. This is a animated picture of katy perry with her name, album name and tour dates.The bight pink animations attract people to look at this image and wonder about the tour dates, the simpleness of it makes people want to know when the tour dates are and if they should buy tickets. major katy fans would see this know what singer it and go straight for tickets. i feel a weekness in this advertisment is that it doesnt give reader enough and they may not look futher to buy tickets or the album also there is no record company.




my last advertisment is from Lily allen. I personally like this advertisment the most as it is clear ,with a picture of her, her  tour dates where u can download them, and even a place promiting her album with abit of information about it. Even though katy perry also advertised tour dates this one says when and where, meaning people dont have to put more effort into find out when. also the colour scheme is simple with no graphics apart from the way her name is written which is a standard thing. The picture of lily is big and you would be able to clearly see who its advertising.