Analysis of three digipaks (RESEARCH)

Analysis of pop digipaks

Katy Perry

Katy Perry is a world wide known artist. She is a similar artist to Lily Allen as they are in the same genre. Katy has used a funky CD image, which is describing her personality. She also has put herself on the inside covers of her digipak. The images are from the videos in her album.

 

The image above is the front cover of her album "one of the boys". Her name is in the centre of the album in a clear pink font so her audience know it is her from a distance, also, with a clear image of herself.  Katy Perry is wearing a very revealing top and shorts, which is the stereotype for the pop genre as many artists wear revealing clothes for the album cover. Also, by having flowers and a pink font colour, she is showing the audience that she is a typical girlie girl.

Lady GaGa

Lady Gaga is also a world wide known pop star with her latest album 'The Fame Monster'. Lady Gaga has use big bold font for her name and artist, she has used a white coloured font, which contrasts against the black and the grey, making it clear for the audience to recognise. However, she has used an even  bigger picture of herself on the cover of her album, so she is recognisable. From the images you are able to see that Lady Gaga's digipak has many pictures of her dressed in wild clothes, something which we see a lot of in her videos, by doing this it makes the audience recognise the singer if they do not know her well. Her album cover is different from the typical pop stereotype as it is not colourful and she is not wearing revealing clothes. She has opted for dark colours, which could be representing who she really is.

Rihanna

Rihanna is another international know pop princess. She is so well known that she doesn't have to put her name on her album, as everyone already recognises. Rihanna has used a picture for the front of her album which covers all the space. By doing this the audience can automatically tell who the artist is. Rihanna also has bright red hair, which is recognisable from her latest videos from her album 'LOUD'. On the inside of her digipak she has used an image to cover the inside panels. The image relates to her video, so the audience are able to tell its her album even if there is no name on it. However, she has used a very thin font for the album name, that you may not be able to see from a distance.