Our music video starts with black and white photos showing the past - informing the audience how it was before. Then throughout the video we've got narration once again portraying how it is now. Below i've listed the videos that have influenced us and why they've influenced us. This is how the music video starts after the black and white photos...
zooming out of an ipod.. making it seem like she's listening to the song while its been played - artists name and song written on the track.
We started our journey by making a Lily Allen's song, Smile. This song is a typical pop song as its got the 'love' theme about a boy and a girl. However the thing that makes it untypical at the same time is the fact that she's talking about breaking up instead of getting together - this is quite different compared to any other pop song these days. Most songs will have lyrics about loving or missing someone etc. This song shows a couple together at first and breaking up towards the end.
Locations were important - as we had to choose the appropriate places to shoot the music video. We used the same bedroom shot as Lily Allen. The bedroom shot shows whats going in the room. In Lily Allen's shot we see her eating a chocolate, like women do when their going through a hard time. However, in our shot we showed this with the surrounding - messy at the background, showing her depressed and telling us that she's going through something.
We were influenced by the fact it had another girl involved - the lyrics of our song also matched it. it was about a girl who found out that her boyfriend had a relationship with another girl - cheating on her to be more simple. However, Taylor Swift's song doesn't contain any cheating, but the idea of it involving another girl gave us an idea, and it has worked pretty well.
This is one of the videos that influenced me. Taylor Swift - You belong with me. Because of the use of camerawork, when both of the characters are communicating from window to window with a pen a blank paper writing to each other. We've used the communicating technique too, but with mobile phones and shot reverse shots to show that they're speaking, at the same time introducing the characters in the video.
Question 2: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
I believe my digipak is successful and it fits the pop genre by the use of colour, I've used purple, gray, white and black mainly on my digipak because that was what we decided as a group - what we thought would attract the audience. The swirly design on the digipak and the use of the microphone image at the back gives it more of a pop-look. I think this will mainly catch the eye of young teenage girls - she is like an idol to them - girls will die to be as 'cool' as Bee.
I think my digipak would attract females mainly because of the song and lyrics and the digipak it seems like its aimed at women more. My audience is young teenage females and adults and i believe ive achieved my goal. The use of image will want to make girls want to be like Bee, sing like Bee and be a superstar like Bee, another reason why someone would want to buy the album.
My advertisement is quite similar to my digipak as i used the same swirly design and colours. I wanted to use the same text, colours - so it would reflect back to my digipak. Keeping colours designs the same is important as you need to relate back to the album. Using different colours/designs won't really work because it will seem like two different things - whereas you should make them seem similar to help people recognize your product.
I've got different bright colours involved, that i didn't have on my digipak - the reason for this was because for the advertisement I wanted to take more attention. Colours such as green, yellow, orange and red did the trick, because it easily takes someones eye. Informing people that the albums out and listing tour dates, websites and logo's gives information to the fans and updates them with future plans.
I was also influenced by Lily Allen's album cover 'Smile'
Mainly the fact that she had a close-up picture which was above her shoulder, this is why I've used the same type of shot for the front of my digipak because I found it very successful, gives a clearer look at the artist and more attracting - could be easily identified by people walking by it.
I saw an album cover of Jack Johnson, with a microphone..
so i've decided to use the same idea on mine, however on the back of my digipak - without the artist, just the microphone itself, Jack Johnson's cover gave me an idea.
I thought that a microphone will also show people the genre of the music. I'm aware that a microphone
may portray all different types of genres, but the way I've placed it and the type of colours I've used to go with it will give the pop-look.
Question 3: How did you use media technologies in the construction and research, planning and evaluation stages?
Before we started any filming we were introduced to the brand new state of the art video cameras
we had to practice using the cameras first and get used to them - we gave a short practice video shoot for a song, which was given to us. We had to learn the lyrics to the song and learn to lip-sync. Memory cards were given and shown how to use to store footage from the lips.
The research, planning and evaluation went really well - as a group we gave few ideas on which song we should pick and make a music video on. Created a list and then voted. All this information was then transferred into blogger.
Blogger is a site where we store all our work, planning and final work. Using blogger was quite easy for me as i've used it before - It was also useful as it was a place to show some independent and group work.
At the process of choosing which song to pick we used Youtube as a site to view songs/music videos, because its the most common and most helpful site to watch music videos. We also used Youtube to view certain videos on their camerawork editing to give us brief ideas on our music video.
Once we had rough drawings of the digipak we posted them on blogger and got started on our original work on photoshop. I was already very familiar with photoshop in GCSE and AS so it was easy to use for me.
I had almost finished my digipak on my photoshop - I needed some text to do the titles and add some writing onto my digipak and advertisement. So I used a program called Quark express to add the text. I've also used this program before, so i know what i was doing. Quark is a program which helps you write texts in different font/colours and styles - also helps you re-arrange the text in any way you want organizing and moving text on quark was easy.
Editing the clips we had was the best part! using a program called Final Cut Pro to cut and stick clips together. Lip-syncing and joining the clips to the soundtrack was quite difficult but it was well done by the group. Using transitions to give it a more realistic and professional look was fun. Even though I've used Final Cut Pro before there was still some stuff which I didn't know. I found out that filming and editing a music video was way different compared to a thriller opening. In the music video we got introduced to the razor tool which made things much more easier and clips easier to cut.
Question 4: What have you learned from your audience feedback?
I've recorded few people who have seen our music video, for their feedback - which could help me in the future letting me know what i should and should not do in the future videos.
Question 2: what do you think could be changed? they said that it should be more fast paced in-order to appeal to more people. I do actually agree with this, our music video was medium paced and maybe if it was more fast paced it would've been better. I should also focus on different angles, perhaps more on the background - not just on the artist herself all the time. Focusing on the background will show what is happening in the surroundings. I've also been told that shots should be taken in different locations. The locations that were used was a park, bedroom, outside the house and the studio. Maybe we should of took various other shots in different locations.
Question 3: do you think our video fits the pop genre? apparently it fits the pop genre very well as we had the male/female 'love' theme going on, like every other pop song these days. It was quite typical. However, I've learnt that the music video will attract females mainly because women could relate to the song more than men, because they may have the same problems that Bee has - it might help them resolve their problems.
I did take note of the feedback and I will make sure that in the future i will apply all of those things that i missed out. Feedback are very important as they let you know where your at in your filming and editing, tells you what you have to do, and the things you shouldn't do. I've chosen females in particular to give me feedback on my video because they are the main target audience their response is more important to me, that is why I've asked three females in the clip above.
No comments:
Post a Comment